Generative AI systems such as ChatGPT and Midjourney have been increasingly used to produce music, text, art, and videos that approach the quality people can create. While these AI systems can be used to enhance people’s own creative work, a widely voiced concern is how generative AI might replace human creative workforces and lead to significant ethical, legal, and social risks.

Funded by the National Science Foundation under award #2342393, this project is led by Dr. Guo Freeman (Principal Investigator) and Dr. Carlos Toxtli Hernandez (Co-Principal Investigator) in the School of Computing at Clemson University, USA. The project will study two growing communities focused on workers in creative entertainment industries to (a) get a deeper picture of both opportunities and challenges generative AI brings to creative workforces and (b) explore how generative AI can be designed to support creators rather than marginalizing them or harming their creative practices and careers. Because AI’s role is still evolving in the creative sector, building this knowledge now has the potential to improve the future of creative work and productivity in the American economy.